Monday, October 23, 2017

Visual VS Verbal Distinction

Hi everyone,

Here's an example of Visual VS Verbal Distinction:

Speech text: Are you aware that a person's success is determined not by what he or she knows, but by how effective a communicator that person is? According to a research conducted by Standford Research Institute, the money a person makes in any project or endeavor is determined only 12.5% by what she or he knows in terms of technical knowledge and skills AND 87.5% by her or his ability to deal with a wide-range of people.

Student A:
Little distinction between content in speech and content on slide.
Slide cluttered - Would you care to read paragraph after paragraph of information on a slide? Information presented is very similar to information displayed on slide.

Student B:

Slightly better as there is a distinction between what the audience read and the information the presenter is going to share.
Also, key points are highlighted using bullets, and that makes for easier reading.
However, consider if this is the best/most effective way to share this particular piece of information.


Student C:
Speech text:
Does a person's success hinge on what he or she knows, or on how effective a communicator that person is? Standford Research Institute conducted a study to find out the extent of the importance of technical knowledge relative to interpersonal communuication, and some of you will be surprised at the results. Before I reveal the outcome of the study with you, I would like you to consider and make a guess how important technical knowledge and skills are in terms of a person's success as compared to interpersonal and communication skills?
(Very conversational, involves audience)

followed by next slide:
Speech text:
Well, it seems as if some of you are coming very close to getting the answer...

followed by next slide:
Speech text:
Yes, believe it or not, according to the research, the money a person makes in any project or endeavor is determined only 12.5% by what she or he knows in terms of technical knowledge and skills AND 87.5% by her or his ability to deal with a wide-range of people! In other words, if we are able to effectively communicate, we are already on our way to success! I saw some jaws dropped earlier when I flashed the figures, and it may sound amazing to some of you, hahaha - but ....(continue)
You will notice that in student C's slides, student C made use of diagram to illustrate her/his point. There is also a clear visual verbal distinction between what was said and what was shown on the powerpoint slides. Interaction with audience is aparent (involve the audience where appropriate), and information displayed is easy to understand.

Depending on your purpose for presentation and your intended audience, consider how you would make use of PowerPoint slides to effectively (and appropriately, of course) get your message across.

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